Some of us have endured a January ‘no-spend month’ - in case you missed it, it’s one of our 2024 ins. So, instead, the return of Love Island and The Traitors provided the dopamine hit for hibernation season.
Payday has since graced our bank accounts, and I’ve scoured socials and the web to bring you a curated selection of pieces for your hit list.
Reads
Éclat practices delayed gratification, so before browsing this month's payday picks, I wanted to share an interesting read I came across from The Sustainable Fashion Forum. It covers essays and deep-dives into the psychology of consumer behaviour and how it interacts with fashion, overconsumption, and sustainability. This week, exploring whether or not today’s fashion is actually about self-expression.
If social media didn’t exist, would you still dress the way you do?
Fashion has always signified social status and group affiliation, but paired with social media, it has been warped by social validation. The desire for likes, comments and followers bends people to conform to the latest trend, overshadowing individual preferences and self-expression.
“If you ask a fashion lover the motivation for their purchases, typically responses fall under expressing creativity, individuality, and personal style. But is it truly self-expression or creativity if you’re recreating an outfit you pinned on Pinterest or saw your favourite influencer wearing on TikTok?”
Are you browsing and purchasing for social validation and acceptance, or is fashion still about creativity and personal style?
Want more from where that came from? Check out: The Psychology of Consumption: Decoding What Drives Our Purchasing Behavior
Understand your ‘why’ to differentiate between the need versus the want for new clothing. This will distinguish the valuable from the ‘trend’. Besides, when has being choosy or ‘too picky’ ever been a bad thing?
Knits
Featuring the trans-seasonal favourite: cardi’s
White collared wool jumper, H&M £39 (down from £69.99) - also available in red
High-neck knit sweater, Zara £35.99, almost a Claudia dupe
Merino cashmere layering jumper + snood, Me & Em £125 (was £250)
Convertible cropped feather-trimmed knitted cardigan, Sleeper £121 (was £242)
Kicks and stomps
Tb.490 Rife Shimmer Silver Cream Leather Sneakers Aloha £127
Knee-high black leather boots £195 (£240 original price)
Blouses
Bottoms
Layers
Cue duffle jackets, macs and gillets for winter-to-spring transition
Duck canvas chore coat, Dickies £52.50 (was £105)
Dion workwear borg shacket - Chocolate, Damsen Madder £60 (was £100)
Accessories:
Little Secret Round Sunglasses, Free People £24 - the Céline dupe
Round mini crochet bag, Uniqlo £24.90 - it’s coming soon, and not one to miss
That’s all for now folks!
I plan to resume a semi-regular cadence now I have found a wonderful new flatmate, with lots of fun to come this February.
Have a lovely week and happy mindful browsing. x